How To Track Campaign Metrics In Google Analytics Using UTM Parameters TUTORIAL
Are you ready to know with certainty, how your campaign is performing and what platform is giving you the best ROI?
In today's video, I'll be sharing how to track campaign metrics and Google analytics using UTM parameters. So you can tell what is working and what isn't. Don't forget to subscribe to my channel below and hit the bell to be notified every single Tuesday. When I post a new video about entrepreneurship systems and metrics.
If you're still unclear about what's driving engaged traffic to your site, and what actually converts this video is for you. This is a system that I have used with my clients for years to help them understand not just what platforms are working best for them and their marketing toolkit, but also what specific tactics and content within each platform are driving the best results so they can maximize their ROI.
In this video, I will teach you what that tracking tool is and how to implement it for your business. But before we start, I want to share with you the one report in Google analytics that you can look at that will give you these answers quickly and easily without any optimization at all.
This report does a great job of providing these results for you. But with some extra planning, you can refine this process to get even better, more digestible data, to make decisions off of it's the source medium report. And it is the MVP of Google analytics.
Here's an example of the report without optimization. You can see what platforms are driving traffic and how that traffic is getting to your site. You can also see how that exact audience engages with your site, and if they complete any goals or milestones that you have set up, but you can also see that there's some redundancy in some of these values and the data is coming in and all different formats.
All right, now let's talk about optimizing this report. The tool that improves the data you receive is called UTM parameters. Parameters are an extra piece of data that you add onto the end of your landing page URL. So you can tell data where that particular person came from when they land on your site. Google will link that information with what that person actually does when they're on your site. So you can get a clearer picture of the customer journey. When you tell Google how to categorize your traffic, it will massively simplify the data for you to be able to analyze it. Ultimately, this allows you to make smarter more data driven decisions that maximize your impact. Now, everyone worried about data privacy. This is all done anonymously. So no worries there. Trust me implementing this process is easier than you think!
Comment below and let me know, have you ever used UTM parameters to track the source of traffic to your website?
So what's the easiest way to implement them? Google actually built a tool for this, the Google URL builder, which I've actually linked below. All you need to do is put in the landing page URL and the source also known as the platform and the medium also known as the tactic and the campaign into the URL builder. And it will automatically add all this data to the end of your URL. Now copy this final link right here. And all you have to do is just add or replace that URL, any place that is driving that type of traffic to your website.
Ultimately, you want to make sure that all links that are driving traffic to your site or web properties are tagged with these UTM parameters, but it might not happen overnight. And that is totally okay. Start with the platforms that drive the most traffic or the most engaged traffic to your website. Then build it out from there. You might even want to keep track of all these URLs in a document like Excel or Google sheets. So you can come back to them anytime you need. So what does it look like when this process is done? Well, let me show you.
So here's an example of a business it's implemented UTM parameters and is using them really well in their business. See how there's some standardization of source and medium. See how there's very little redundancy between the different types of sources and mediums. When you analyze this type of data, it is so much easier to find results that you can take action on.
Now, I will admit that implementing this process correctly did take a couple of months, but it's been totally worth it. Because with this data, you can massively streamline your marketing strategy to only the things that work the best. And once you have streamlined data, you can more easily create an impactful yet streamlined marketing metrics dashboard like the one that I show you in this related video. Alright! Now it's your turn to get started because the sooner you start using this strategy, the better your data will be.
And the easier it will be to make data driven decisions to scale your business. Let me know how it goes. If you're ready to start making smarter decisions easily and more confidently to scale your business, to greater success.
Check out my Facebook group, the confident and data driven entrepreneurs, where I have live trainings and Q&A's three times a week. The link is below and I can't wait to see you there. Make sure to subscribe to my channel, hit the like button and comment below to let me know your biggest takeaway from this video.
If you're ready to take your business and marketing to the next level, using metrics and systems, don't forget to check out these related videos on my channel. Cheers friend, to your business success.
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