Entrepreneurs Are Visionaries.

But you can’t be a visionary and also be wrapped up in the day-to-day details of your business. By doing so, you are crippling the growth of your business.

Despite working with entrepreneur clients for months, it was only recently that there was an official name for the work I had been doing - Online Business Management, also known as OBM. This is a crucial role within a successful online business.

The more I learned about Online Business Management, the more I knew it was a perfect fit for me. I quickly dove into the certification program.

I am a Certified OBM with the International Association of Online Business Managers.

Since I was doing the role for months before realizing that the role had a name, I am assuming that there are many people out there who might be wondering what an OBM is and what their responsibilities are within an online business.

So what is an Online Business Manager (OBM)?

An OBM is essentially a Chief Operations Officer (Virtual COO). In some circles, this role is also known as a Business Integrator.

An OBM is a close partner to you, the business owner, helping turn your vision for your business, into a reality by owning all the operations side of the business.

A successful online business is comprised of two primary components: Strategy and Implementation. As a business owner, you ultimately are responsible for the Strategy - the business vision, the growth plan, the revenue streams. The online business manager is ultimately responsible for the Implementation.

OBMs implement the entrepreneur’s vision to ensure that the the right projects (strategy) get done at the right time (plan), the right way (systems) and by the right people (team) in the best interest of the business. OBMs partner with business owners to help scale businesses efficiently.

The goal of an OBM is to help the business owner release many of the day-to-day and systematic activities of their business so the business owner can focus on growing the business with minimal distraction.

Can you imagine a near future where almost all your time is devoted to the growth of your business-- without having to check a million small tasks off your To-Do list first every day?

Growth projects like carrying out that big, beautiful vision you’ve created, developing new products and revenue streams, building rapport with partners and clients? Can you imagine having time to truly feel the gratitude and appreciation for all that you have been able to accomplish?

Marketing Management

Developing and executing product and service launch plans and recurring marketing tasks such as newsletters, social media, membership programs, etc.

Project management

Planning, organizing, and managing various projects and elements of your business to ensure things run smoothly and get done in a timely manner

Operations management

Ensuring all business systems, procedures, and tools are in place and functioning smoothly within your business by implementing SOPs, automation and process optimization

People management

Defining the ideal team structure based on your business’s needs, sourcing people to fill those roles, hiring, on-boarding & training new team members, and managing the day-to-day tasks and growth opportunities for all team members

Business Performance Management

Tracking success of the business and opportunities for optimization through the use of Key Performance Indicators (KPIs) across the business- financial, sales, marketing, efficiency, etc.

Are you at the point in your business where you need help to efficiently scale your business to the next level?

Click here to work with me